This Cookie Policy ("Policy") is published by Apex Sports Promotion (hereinafter referred to as "Company," "We," "Us," or "Our") in compliance with the applicable laws.
This Policy must be read alongside our Privacy Policy, which governs the broader processing of your Personal Data collected through cookies and other tracking technologies.
By continuing to use our Platform after being presented with our Cookie Consent Banner, you acknowledge that you have read and understood this Policy.
DEFINITIONS
"Cookie" means a small text file placed on your device (computer, tablet, or mobile phone) by a website when you visit it. Cookies are widely used to make websites function efficiently and to provide information to website owners.
"First-Party Cookie" means a cookie set directly by our Platform shop.apexsports.co.in on your device.
"Third-Party Cookie" means a cookie set by a domain other than our Platform typically by our advertising, analytics, or social media partners when you visit our Platform.
"Session Cookie" means a temporary cookie that is deleted automatically when you close your browser.
"Persistent Cookie" means a cookie that remains on your device for a specified period (or until manually deleted), even after you close your browser.
"Similar Technologies" means tracking technologies other than cookies that perform equivalent functions, including:
- Web Beacons / Pixel Tags: Tiny invisible images embedded in pages or emails that track user behaviour
- Local Storage / Session Storage: Browser-based storage mechanisms that retain data across sessions
- Device Fingerprinting: A method of identifying your device based on its technical characteristics
- SDKs (Software Development Kits): Code embedded in mobile applications that collects usage data
"Consent" means a freely given, specific, informed, and unambiguous indication of your agreement to the placing of cookies on your device obtained through an active, affirmative action on the Cookie Consent Banner.
"Cookie Consent Banner" means the notice displayed to you on your first visit to the Platform, through which you may accept or reject specific categories of cookies.
"Personal Data" means any data collected via cookies through which you are directly or indirectly identifiable.
"Platform" means shop.apexsports.co.in and any associated mobile applications.
WHY WE USE COOKIES
We use cookies and similar technologies on our Platform for the following purposes:
- To operate and maintain core Platform functionality (shopping cart, login sessions, checkout)
- To remember your preferences (language, currency, saved addresses, recently viewed products)
- To analyse how our Platform is used and improve the user experience
- To detect and prevent fraud and protect your account
- To personalise your shopping experience based on your browsing and purchase history (cue preferences, table types explored, accessories viewed)
- To deliver targeted advertising on third-party platforms based on your activity on our Platform
- To measure the effectiveness of our marketing campaigns
We do not use cookies to:
- Collect SPDI (financial data, passwords) these are never transmitted via cookies
- Track your activity on other websites beyond what is disclosed in this Policy
- Sell your cookie data to third parties
TYPES OF COOKIES WE USE
|
Cookie Name |
Set By |
Purpose |
Type |
Duration |
|
session_id |
Maintains your login session |
First-Party |
Session |
|
|
cart_token |
Stores your shopping cart contents |
First-Party |
30 days |
|
|
csrf_token |
Prevents Cross-Site Request Forgery attacks |
First-Party |
Session |
|
|
checkout_session |
Maintains your checkout progress |
First-Party |
Session |
|
|
cookie_consent |
Records your cookie consent preferences |
First-Party |
1 year |
|
|
security_token |
Fraud detection and account security |
First-Party |
Session |
These cookies are essential for the Platform to function. Without them, you cannot log in, add products to your cart, or complete a checkout. These cookies cannot be disabled. No personal profiling is performed using strictly necessary cookies.
Contractual necessity without these cookies, the service cannot be provided.
Functional Cookies
|
Cookie Name |
Set By |
Purpose |
Type |
Duration |
|
user_prefs |
Stores language and currency preferences |
First-Party |
1 year |
|
|
recently_viewed |
Shows recently viewed products (e.g., snooker tables, cues) |
First-Party |
30 days |
|
|
wishlist_id |
Retains your wish list across sessions |
First-Party |
90 days |
|
|
address_autofill |
Remembers saved delivery addresses |
First-Party |
1 year |
|
|
pincode_pref |
Remembers your PIN code for delivery estimates |
First-Party |
90 days |
|
|
acc_type |
Distinguishes B2C vs. B2B user experience |
First-Party |
1 year |
These cookies improve your experience by remembering your choices. For example, if you searched for pool table accessories and set your PIN code for delivery estimates, these cookies ensure you do not have to repeat those actions on your next visit.
Your consent collected via Cookie Consent Banner.
Can you opt out? Yes. Disabling functional cookies may reduce personalisation features but will not prevent you from using core Platform functions.
Analytics Cookies
|
Cookie Name |
Set By |
Purpose |
Type |
Duration |
|
_ga |
Google Analytics |
Distinguishes unique users |
Third-Party |
2 years |
|
_gid |
Google Analytics |
Identifies user session |
Third-Party |
24 hours |
|
_gat |
Google Analytics |
Throttles request rate |
Third-Party |
1 minute |
|
_ga_[ID] |
Google Analytics 4 |
Session tracking for GA4 |
Third-Party |
2 years |
|
hotjar_[ID] |
Hotjar (if used) |
Heatmaps and session recording |
Third-Party |
1 year |
These cookies collect information about how visitors use our Platform which product pages are most visited (e.g., snooker tables vs. pool tables), where users drop off in the checkout funnel, and which search queries are most common. This data is used in aggregated, anonymised form to improve the Platform.
Data Collected (anonymised):
- Pages visited and time spent
- Traffic source (how you found our Platform)
- Device and browser type
- Geographic region (city/state level not precise address)
- Products viewed and purchase funnel progression
What we do NOT collect via analytics: Your name, email, phone number, or any directly identifying information.
Privacy Policy of Analytics Provider:
- Google Analytics: https://support.google.com/analytics/answer/6004245
- Hotjar (if applicable): https://www.hotjar.com/legal/policies/privacy/
Legal Basis: Your consent.
Can you opt out? Yes. You may also install the Google Analytics Opt-Out Browser Add-on:https://tools.google.com/dlpage/gaoptout
Marketing & Advertising Cookies
|
Cookie Name |
Set By |
Purpose |
Type |
Duration |
|
_fbp |
Meta (Facebook) |
Meta Pixel tracks visits for ad targeting |
Third-Party |
90 days |
|
_fbc |
Meta (Facebook) |
Stores click ID from Facebook ads |
Third-Party |
90 days |
|
IDE |
Google (DoubleClick) |
Google Ads retargeting and conversion tracking |
Third-Party |
390 days |
|
test_cookie |
Google (DoubleClick) |
Checks if browser supports cookies |
Third-Party |
Session |
|
NID |
|
Stores preferences for Google Ads |
Third-Party |
6 months |
|
_gcl_au |
Google Ads |
Conversion tracking |
Third-Party |
90 days |
|
criteo_[ID] |
Criteo (if used) |
Cross-site retargeting |
Third-Party |
13 months |
These cookies are used to:
- Retarget users who have visited our Platform for example, if you viewed a snooker table on our Platform, you may see an advertisement for that table on your Facebook feed, Google search results, or YouTube
- Track conversions measure whether a user who saw our ad subsequently made a purchase
- Measure campaign performance understand which advertising channels deliver the best results
- Limit ad frequency avoid showing you the same advertisement too many times
How retargeting works: When you visit our Platform, Meta Pixel and Google Ads cookies record your visit. When you subsequently browse Facebook, Instagram, Google Search, or YouTube, these advertising networks recognise your device and display our advertisements. This is based entirely on your cookie preferences if you decline marketing cookies, this will not happen.
Your Opt-Out Options:
- Modify cookie preferences on our Platform via "Cookie Settings" in the footer at any time
- Google Ad Settings: https://adssettings.google.com
- Meta Ad Preferences: https://www.facebook.com/ads/preferences
- Criteo Opt-Out: https://www.criteo.com/privacy/
- NAI Opt-Out Tool (Network Advertising Initiative):https://optout.networkadvertising.org
- Your Online Choices (EDAA): https://www.youronlinechoices.com
Legal Basis: Your explicit consent marketing cookies are off by default and are only activated when you affirmatively accept them.
Can you opt out? Yes at any time. Opting out stops retargeted advertising but does not prevent you from seeing generic advertisements.
Social Media Cookies
|
Cookie Name |
Set By |
Purpose |
Type |
Duration |
|
fr |
Meta (Facebook) |
Social login, Facebook Like button integration |
Third-Party |
90 days |
|
yt-player-[ID] |
YouTube (Google) |
YouTube embedded video playback (product demos) |
Third-Party |
Per session |
|
VISITOR_INFO1_LIVE |
YouTube (Google) |
Estimates YouTube bandwidth |
Third-Party |
180 days |
|
ig_[ID] |
Instagram (Meta) |
Instagram feed integration |
Third-Party |
Per platform policy |
|
li_[ID] |
|
LinkedIn integration (if applicable) |
Third-Party |
Per platform policy |
These cookies are set when you interact with social media features on our Platform such as watching an embedded product demonstration video (e.g., a snooker table assembly video), clicking a social share button, or using a social login.
Even if you do not interact with these social elements, the mere presence of embedded social content on a page may result in these cookies being set by the social platform. This is a technical limitation of social media embeds.
Privacy Policies:
- Meta / Facebook / Instagram: https://www.facebook.com/policies/cookies/
- Google / YouTube: https://policies.google.com/privacy
- LinkedIn: https://www.linkedin.com/legal/cookie-policy
Legal Basis: Your consent.
Can you opt out? Yes. You can also manage these through the respective social media platform's own privacy/advertising settings.
COOKIE CONSENT MECHANISM
On your first visit to the Platform, a Cookie Consent Banner is displayed in a prominent position. The banner:
- Clearly identifies the categories of cookies we use
- Provides a one-click option to "Accept All Cookies"
- Provides a one-click option to "Reject Non-Essential Cookies" (disabling all categories except Strictly Necessary)
- Provides a "Manage Cookie Preferences" / "Customise" option to enable/disable individual cookie categories
- Does not pre-tick any non-essential cookie category
- Does not use dark patterns (confirm-shaming, misleading button labels, obscured reject options) in compliance with the CCPA Guidelines on Prevention and Regulation of Dark Patterns, 2023
Consent is Freely Given
- Rejecting non-essential cookies does not prevent you from accessing the Platform or purchasing products. Only strictly necessary cookies are required for Platform operation.
- Accepting cookies is not a condition of sale or Platform access
- The "Accept" and "Reject" buttons are presented with equal prominence
You may change your cookie preferences at any time by:
- Clicking "Cookie Settings" in the footer of every page on the Platform
- This opens the Cookie Preference Centre where you can enable or disable individual cookie categories
- Changes take effect immediately
We maintain a record of your consent in compliance with the DPDP Act, 2023 and DPDP Rules, 2025. This record includes:
- The date and time of consent
- The version of the Cookie Policy presented at time of consent
- The cookie categories accepted or rejected
- Your IP address (for audit purposes not used for any other purpose)
This record is maintained for 1 year + the duration of the consent period for audit purposes.
THIRD-PARTY COOKIES IMPORTANT NOTICE
Several cookies on our Platform are set by third parties (Google, Meta, Criteo, YouTube, etc.). We do not control the operation of third-party cookies they are governed by those companies' own privacy and cookie policies.
We have conducted due diligence to ensure that our third-party cookie partners maintain adequate data protection standards. However, we strongly recommend reviewing the privacy policies of each third-party operator.
COOKIES ON EMAILS
In addition to cookies on our Platform, our marketing and transactional emails may contain web beacons (pixel tags) small transparent images that tell us:
- Whether you opened the email
- What device and email client you used
- Whether you clicked any links in the email
Purpose: To measure email campaign effectiveness and improve our communications.
Opt-Out: You may opt out of email tracking by:
- Disabling image loading in your email client settings
- Opting out of marketing emails entirely at shop.apexsports.co.in_
Web beacons in transactional emails (order confirmations, shipping updates) cannot be disabled as they are used to confirm delivery of important service communications.
CHILDREN & COOKIES
Our Platform is not directed at individuals below 18 years of age. We do not knowingly use marketing or tracking cookies in connection with users we know to be children.
In accordance with Section 9 of the DPDP Act, 2023, if a child's use of the Platform comes to our attention, we will:
- Seek verifiable parental consent before any non-essential data collection
- Disable behavioural advertising and profiling cookies for verified minors
- Process only strictly necessary cookies for child users
UPDATES TO THIS POLICY
We review this Cookie Policy annually and whenever we introduce new cookies, new third-party partners, or when applicable laws change.
CONTACT US
marketing@apexsports.co.in
This Cookie Policy is Version 1.0, drafted in compliance with the Digital Personal Data Protection Act, 2023, DPDP Rules, 2025, IT Act, 2000, IT (SPDI) Rules, 2011, IT (Intermediary Guidelines) Rules, 2021, Consumer Protection Act, 2019, and CCPA Guidelines on Prevention and Regulation of Dark Patterns, 2023. All rights reserved.
